X replaces its revenue-sharing program with ‘Original Content Rewards’

X is phasing out its controversial revenue-sharing model for content creators and replacing it with a brand-new initiative called Original Content Rewards, scheduled to launch on September 8th.

To participate in this updated program, creators must meet several specific prerequisites, including maintaining a minimum of 500 verified followers and gathering at least 500,000 views from other verified accounts on their home timeline over a rolling three-month window. Under the updated payment mechanics, compensation will be calculated strictly based on qualified impressions, which are defined as views originating from premium subscribers where the post occupies at least half of the user's screen space.\n\nThe social media platform aims to prioritize authentic creations with this shift, defining eligible material as original reporting, personal multimedia, custom graphics, and commentary that offers meaningful insights. According to company representatives, this restructuring is specifically designed to curb clickbait and prevent users from exploiting algorithmic loopholes for financial gain. By discouraging the replication of existing content and low-effort replies, the system intends to reward genuine creativity and unique perspectives rather than tactics designed to game the platform. Users currently enrolled in the legacy revenue-sharing model will continue to accrue earnings under those terms until the official transition date, after which the new guidelines will take effect.