Peacock is adding an AI Andy Cohen to narrate an endless stream of Bravo clips

NBCUniversal is launching a new feature on its Peacock mobile application designed to engage reality television fans through highly personalized short-form content.

Named "Your Bravoverse," the interactive feed allows subscribers to select their favorite Bravo programs, which the platform's algorithms then use to curate a customized, continuous stream of notable show clips. A synthetic likeness of television host Andy Cohen, generated via artificial intelligence, will act as a digital guide and commentator for these video segments. According to NBCUniversal executives, this AI agent has been specifically trained on the unique dynamics of Bravo's programming and fanbase, enabling it to recognize and highlight the dramatic, high-energy moments that viewers find most compelling.

This development reflects a larger movement among major media streaming providers to incorporate infinite-scroll video feeds to increase daily user retention, following similar feature rollouts by platforms like Disney Plus and Netflix. Alongside the new video feed, Peacock is diversifying its interactive entertainment options by adding mobile games directly to its service. Among these is a daily mystery game developed by Wolf Games, an AI-focused studio, which will leverage generative technology to construct new detective puzzles for users to solve each day. By blending AI-curated video highlights with interactive gaming elements, the streaming service is attempting to transform its app from a passive viewing platform into a multifaceted digital hub.