Touch grass.

The Google-supported artificial intelligence firm Promise has initiated development on a new feature-length horror movie titled "Touch Grass." To lead the creative development of this cinematic project, the startup has recruited Chris White, an executive producer recognized for his previous work on the popular internet-derived horror franchise "The Backrooms." The upcoming cinematic release will be directed by filmmaker Dave Clark, while Brad Miska is also set to participate in a producing capacity alongside White.

This collaborative filmmaking venture represents a novel intersection between an AI-focused startup and contemporary suspense entertainment, highlighting how tech organizations are branching into mainstream media production.\n\nThe narrative framework of "Touch Grass" draws its primary inspiration from the "dead internet theory," a modern online hypothesis suggesting that much of the content and activity on the web is generated by artificial agents rather than actual humans. The story itself follows a technology industry employee who accidentally uncovers a concealed digital dimension populated by uncanny, simulated duplicates of individuals from the physical world. Through this eerie premise, the production seeks to explore themes of digital existentialism, virtual replication, and the increasingly blurry boundaries between real human experiences and computerized simulations.