Roblox is making it easier to build games with AI — and play them outside Roblox | TechCrunch

At its recent developer conference, Roblox introduced a suite of new tools and features aimed at simplifying game creation and broadening the reach of its titles.

A key update is the wider rollout of its generative artificial intelligence game-building program, which allows users to design virtual experiences using simple conversational prompts. The platform is also enabling creators to distribute their games as standalone applications on mobile, computer, and console operating systems, and is introducing web-browser integration so players can join sessions directly via links. Additionally, updates to non-player characters and offline play options are designed to improve the overall user experience.

Beyond software and gameplay enhancements, the company is introducing financial services to help developers manage their income. A new digital wallet, launched in partnership with a financial technology firm, will allow eligible creators to receive same-day real-world currency payouts, with plans for a dedicated payment card to follow next year. These initiatives come as the platform seeks to sustain its massive user engagement, which reached tens of billions of hours globally in the most recent quarter, while shifting from a self-contained ecosystem to a more versatile development engine.