Where to preorder the new Apple Watch Series 12 and Ultra 4

Apple recently unveiled its next generation of wearable technology, introducing the Apple Watch Series 12 and the rugged Ultra 4 during its latest product demonstration event.

Although the physical design of both models closely resembles that of previous editions, the internal hardware has undergone significant enhancements. The integration of the newly developed S11 processing chip enables advanced audio processing features and optimizes the devices' tracking sensors. Users can expect more precise health monitoring metrics alongside a notable improvement in battery endurance, which serves as a primary incentive for current Apple Watch owners to consider an upgrade. Notably, the entry-level SE series did not receive a refresh this year.

Preorders for the new hardware have already opened across major retail platforms, including Amazon and Best Buy, ahead of the official shipping date scheduled for September 18th. Pricing for the standard Series 12 begins at $399 for the compact version, while the larger model requires a slight price premium. Apple is also reintroducing high-end ceramic casing options for the Series 12, marking the first time this premium material has been offered in several product cycles. Meanwhile, the specialized Ultra 4 maintains its introductory price point of $799, coming fully equipped with mobile network capabilities and advanced navigation systems. Unlike the company's smartphone lineup, these wearable devices have avoided price increases.